CROWDSTRIKE F1®
Brief
Our long-standing relationship with CrowdStrike has seen Jard Studio support in bringing to life their broad range of work in motor racing. From their partnership with the Mercedes AMG PETRONAS F1® Team to their work in elite racing, including the prestigious CrowdStrike Spa 24 Hours race, this is a brand that lives and breathes motorsports. For the 2026 season, we have taken a more prominent role in creating content, print, physical branding and experitial collateral to be used in hospitality spaces, garages, business hubs and for their year-round CXO Summits.
Strategy
As we have worked with the CrowdStrike team for a number of years now, our approach always starts by learning from the previous season. Our goal is always to go one better - improving how the brand shows up and, crucially, the experience of the delegates that they host at each race and event. With the help of an expert client and supplier team, we've helped to ensure that every touch point is elevated for maximum brand impact, quality of experience and prestige.
Voice
Ensuring our work is as effective and exciting as possible means always being willing to go 'beyond the brief'. Especially for experiential spaces, spotting every opportunity is key. We work collaboratively with the team delivering all of this work to create all of the items we know we need (such as garage screens, guest comms and infographics) as well as the ones we might not have initially known about (so far, this has included oil paintings, record sleeves and even stained glass windows).
Identity
Working with existing brand guidelines and evolving them for our motorsports exploiots, we've ensure that we're recognisably CrowdStrike but also identifiable in our own, unique world. For this season, we have created a freeform gradient that comes out of a pixel state, creating an intrinsic link to the digital, cyber-security world.