Mantra
CLIENT
The service offer explained above was an evolution slightly from what the business had been providing previously. Our brief was to evolve the brand and its positioning to reflect this. We then needed to apply these updates to a refreshed website that took the brand and its positioning and applied this clearly through language and design.
Type
Brand Identity
,
Development
Year
2025
Strategy
We started with the brand positioning to ensure that the language and messaging we used accurately reflected the brand’s evolution. Using this as our starting point, we then had a clear directive to inspire the rest of our work. We worked closely with the client to develop the positioning. This was a crucial and useful part of the journey as it allowed all parties to be on the same page from the outset.
Voice
The offer was unique in that it allowed for a modular kitchen (and other interiors) service to be positioned as luxury and ultra-customisable. This meant that each and every customer would be able to receive products and services that were tailored specifically to their desires. With this in mind, we developed the key message of ‘Now it feels like home’. We underpinned this with short, clear messaging that communicated the various products and services on offer.
Identity
We were keen to allow the Mantra brand to stand out against its competition. Their personalised service was something to celebrate and the quality of the products that the customer would receive was also a clear USP. We developed a brand identity that was open, approachable and, where relevant, a little playful. This stood in contrast to the industry landscape which could, at times, be a little harsh and masculine. A bright, yet paired-back colour palette was also designed to compliment the high-end design nature of the business.
