Store Twenty two
CLIENT
Adidas and M&C Saatchi came to Jard to develop a brand ID and language for Store Twenty Two in Birmingham’s own Bullring & Grand Central. The challenge here was to visually and verbally communicate Jude without giving away his appearance.
Type
Brand Identity
,
Year
2025
Strategy
Voice
Identity
Utilising adidas typography we kept the brand ID simple with a monochromatic colour-way accompanied by hints of Madrid gold. Characterful hand drawn flourishes allowed for a welcoming personality, much like Jude.
